Sunglass Hut creates the first ever floating store that brings the brand experience to life in a dramatic way.
A VIP launch party invited tastemakers and influencers to experience this retail “first”.
Following the launch party, the outrageously designed floating store made its way around the Sydney Harbour engaging customers with a uniquely cool shopping event. It stopped at pre-determined ports to wow customers with their newsworthy over the top product offering which was topped off with cool tunes.